Module Structure
Module I – Fundamentals of Marketing & Branding (4 Months)
Covers marketing principles, consumer behavior, digital platforms, branding strategies, and website development. Students also learn how to optimize sites for user experience.
Tools Covered: WordPress, Canva
Module II – SEO & SEM (4 Months)
Training in search engine optimization (SEO), keyword research, on-page and off-page SEO, and search engine marketing (SEM). Students also learn advanced Google Ads campaigns.
Tools Covered: Google Ads, SEMrush, Ahrefs, Google Search Console
Module III – Social Media & Content Marketing (4 Months)
Covers Facebook, Instagram, LinkedIn, YouTube, and Twitter marketing, content strategies, influencer campaigns, and ad creatives.
Tools Covered: Meta Ads Manager, Buffer, Canva, HubSpot
Module IV – Email, Analytics & Performance Marketing (4 Months)
Students gain expertise in email marketing, automation, conversion optimization, and Google Analytics to measure and improve campaign ROI.
Tools Covered: Google Analytics, Mailchimp, HubSpot
Module V – Advanced Digital Strategy (4 Months)
Learners work on cross-channel strategies, performance marketing campaigns, and budget management. Focus is placed on aligning business goals with marketing outcomes.
Module VI – Final Project & Portfolio (4 Months)
Students design a complete digital marketing campaign covering SEO, ads, social media, and analytics, which becomes their professional portfolio showcase.
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Graduates of this course will emerge as digital marketing strategists with advanced skills in SEO, paid ads, social media, and analytics. They will be ready for careers in agencies, startups, e-commerce companies, IT firms, and multinational corporations.
Career opportunities include:
Students from Patna, Bihar will complete the program with a career-ready portfolio, making them highly employable in both local and international markets.
