Digital Marketing Course in Patna, Bihar – 12 Month PDP Training

Module Structure

The course begins with an introduction to the fundamentals of marketing, digital platforms, and consumer behavior. Students learn how to create a strong online presence for brands by understanding branding principles, content creation, and website development. During this stage, learners also become familiar with essential tools like WordPress and Canva, which are widely used in content and design.

As the program progresses, students dive into the technical aspects of search engine optimization (SEO) and search engine marketing (SEM). They learn how to optimize websites for search engines, create keyword strategies, build backlinks, and run performance-driven ad campaigns using Google Ads. Alongside SEO and SEM, students are introduced to advanced tools such as SEMrush and Google Search Console, which help them track, analyze, and improve campaign performance.

Another key focus of the program is social media and content marketing. Students explore how platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter are used to build communities, drive engagement, and generate leads. They are trained to develop content strategies, manage ad budgets, and run targeted campaigns that deliver measurable results. By experimenting with tools like Meta Ads Manager, HubSpot, and Buffer, students gain practical knowledge of how social media campaigns are executed at a professional level.

In the later part of the program, students learn about analytics, email marketing, and performance optimization. They gain expertise in tools such as Google Analytics and Mailchimp, enabling them to measure campaign results, track user behavior, and improve ROI. The focus is on learning how to analyze data, generate insights, and apply those insights to optimize strategies.

The final stage of the program is project-driven. Students work on live digital marketing projects, where they apply everything they have learned to create a complete digital marketing campaign. This includes building a website, optimizing it for SEO, running social media ads, creating content, analyzing performance, and presenting results as part of their professional portfolio.

Emerging Student Profile

Graduates of this program will be skilled digital marketers ready to work in agencies, startups, or corporate environments. With expertise across SEO, SEM, social media, content, analytics, and performance marketing, students will be able to take on roles such as SEO Executive, PPC Specialist, Social Media Manager, Content Strategist, Performance Marketing Analyst, or Digital Marketing Manager.

Learners from Patna, Bihar, completing this program will be equipped with both practical experience and certifications, giving them a competitive edge in the local and global job market.

• Module I – Fundamentals of Digital Marketing (2 Months)
  Introduction to marketing principles, digital platforms, consumer behavior, and branding strategies. Students also learn how to build websites and optimize them for user experience.
  Tools Covered: WordPress, Canva
• Module II – SEO & SEM (3 Months)
  Training in search engine optimization (SEO), search engine marketing (SEM), and Google Ads campaigns. Students learn both organic and paid strategies to improve online visibility.
  Tools Covered: Google Ads, SEMrush, Ahrefs, Google Search Console
• Module III – Social Media & Content Marketing (3 Months)
  Covers Facebook, Instagram, LinkedIn, YouTube, and Twitter marketing, along with content strategy and influencer marketing. Students also learn to design ad creatives and run targeted campaigns.
  Tools Covered: Meta Ads Manager, Buffer, Canva, HubSpot
• Module IV – Analytics, Email & Performance Marketing (2 Months)
  Students master Google Analytics, email marketing strategies, automation tools, and conversion optimization techniques to measure and improve campaign results.
  Tools Covered: Google Analytics, Mailchimp, HubSpot
• Module V – Final Project & Portfolio (2 Months)
  Students create a complete digital marketing campaign, covering SEO, ads, social media, and analytics, and present it as part of their career-ready portfolio.