PDP in Digital Marketing (6 Months)

Module Structure

This program offers a complete roadmap to becoming a digital marketing professional, starting from the fundamentals of marketing principles, consumer psychology, and brand building, before moving into advanced areas like SEO, SEM, social media marketing, email campaigns, analytics, and performance marketing. The course is highly practical, enabling learners to work on live projects, ad campaigns, and marketing strategies that simulate real-world business scenarios.

Students will gain hands-on experience with industry-standard tools such as Google Ads, SEMrush, Ahrefs, HubSpot, Mailchimp, Canva, Buffer, and Meta Ads Manager. With this training, they not only learn how to run marketing campaigns but also how to measure, analyze, and optimize performance for maximum return on investment.

By the end of the program, learners will have created a career-ready digital marketing portfolio showcasing SEO projects, ad campaigns, social media content, and analytics reports. This portfolio will position them as job-ready professionals in the competitive digital space.

• Module I – Fundamentals of Digital Marketing (2 Months)
  Students are introduced to marketing principles, consumer behavior, and digital channels. They also learn how to build and manage websites while focusing on user experience and branding.
  Tools Covered: WordPress, Canva
• Module II – SEO & SEM (1.5 Months)
  This module covers search engine optimization (SEO), keyword research, link building, and search engine marketing (SEM), including Google Ads campaigns. Students learn to implement both organic and paid strategies for improved visibility.
  Tools Covered: Google Ads, SEMrush, Ahrefs, Google Search Console
• Module III – Social Media & Content Marketing (1 Month)
  Students explore the world of social media platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter. They also develop content strategies, influencer marketing campaigns, and engaging ad creatives.
  Tools Covered: Meta Ads Manager, Buffer, Canva, HubSpot
• Module IV – Analytics, Email & Performance Marketing (1 Month)
  Focuses on Google Analytics, email campaigns, marketing automation, and conversion optimization techniques. Students learn how to track performance and maximize results.
  Tools Covered: Google Analytics, Mailchimp, HubSpot
• Module V – Final Project & Portfolio (0.5 Month)
  Learners work on a complete digital marketing campaign, applying SEO, ads, social media, and analytics to a single project, which becomes part of their professional portfolio.
• Emerging Student Profile

  Graduates of this course will emerge as skilled digital marketers capable of running effective campaigns for brands, startups, and enterprises. They will be ready to work as SEO specialists, social media managers, PPC analysts, performance marketers, and digital strategists.

  Students from Patna, Bihar will complete the program with a job-ready portfolio, giving them a strong edge in both local and international job markets.